Are the rich the only people who can enjoy designer items? Not with Foldschool, a furniture collection based on an innovative concept which gives children the opportunity to own an item of designer furniture.
It's a well-known fact that designer furniture is expensive. The high sales prices result mainly from the various intermediary stages between the manufacturer and the retailer, together with the elaborate processes the furniture industry uses in manufacturing its products – not least to protect itself against reproductions. But simplicity and elegance can be combined – as is demonstrated by Foldschool, a cardboard furniture collection for children.
The idea goes back to the fundamental aim of design: that of delivering a product which people want and which is affordable thanks to an intelligent design process. As a counter-trend to a society which has consumption as its principal feature, the project represents an attitude which creates a personal relationship between the product and the consumer in that the craftsmanship is regarded as a direct approach to the design. For this reason, too, no prefabricated furniture is sold.
The designer of the furniture is the Swiss architect Nicola Enrico Stäubli, who also remembered to decorate it in a way that kids will appreciate. The furniture is made of sewing-patterns which are available free as a download and can be printed out on any printer, and can be individually decorated with conventional resources such as paper and colouring pens. As material which can be decorated and has a soft and warm character, low weight and a limited period of use this corrugated cardboard is ideal for kids' furniture. And once it can no longer be used, it can be sustainably disposed of as waste paper.