Kidsmodern is an online portal which is devoted to the fascinating world of design for kids. At Kidsmodern you can make new discoveries and buy products online. The products are accompanied by the portraits of young artists and designers, combined with stories surrounding the design classics of the twentieth century.
DESIGN FOR KIDS - YOUR INSPIRING SHOP WITH
THE FINEST STUFF FOR MODERN KIDS OF ALL AGES.

 

Andrew Stafford

When British designer Andrew Stafford came to pick me up at his exhibition in the traditional Shoreditch district, wearing a hoody and carrying a folding bike under his arm, I knew this wasn't going to be your average interview.
We talked about many things. Also about design. But also about many other things, since Andrew Stafford pays attention to the small details in life. It is the small stories, he's interested in and his works tell these stories.
He finished studying furniture design at the end of the 80ies and worked for several furniture manufactures, positioning himself on the edge of art and design. Since he became father himself, it seems that products for children became his passion. „It is fun to design for children" says Stafford, „children want everything to be accompanied by a story – they are thankful users."  
The Baby Box or the „temporary Moses basket" is a baby cot for newborns and an archive for childhood memories. „Fragile" is written on the front of the box and draws attention towards its precious content. To make sure, that the stork knows where to bring the baby to, there is a „delivery address" on the box.  
The door wedge Swiss proves, that Swiss cheese does not only taste good, but can also be used to keep doors open. The perforated rubber wedge is available in several online stores. 
Alphabetti Biscotti is a wall-mounted shelf for the British furniture manufacturer Orekakids. The different colours of the plastic letters and numbers are used to indicate vowels and consonants, as well as odd and even numbers.

Stafford's object language illustrates the poetic and often ironic approach of his designs. The variable winners podium is not finished yet, but one thing is for sure: its story is beautiful.
 
Nora Schmidt


AUTHOR:

NORA SCHMIDT

ADVERTISEMENT