The choice of venue for the exhibition is certainly not random: the Rotonda della Besana,
located in the historic centre of Milan, is one of the greatest examples of the citys 18th
century architecture, and already represents an important destination for both children and
adults seeking a welcoming, protected and quiet environment where one can play, read or
take a walk.
Crea il tuo spazio (design your own space) takes place along 40 metres of both sides of the Rotondas curved arcade, and introduces white cardboard play elements which take shape and meaning through childrens interaction, encouraging creativity and teamwork.
The nume designers are introducing a whole new range of the cardboard play-objects. Besides the Playhouse and the Igloohouse there is a cardboard washing machine and oven to furnish the playhouse and cardboard elements to create 3 dimensional structures. Nume thinks of cardboard as an ecological material with a limited life span, that can be recycled when the children grow and the objects are no longer used. It is also light, easy to transport
and simple to fold away for storage.
The white surface allows endless interpretative solutions; it is a pure starting point on
which to express ones creativity and imagination, leaving the child with infinite possibilities
of activity and interaction.