Kidsmodern is an online portal which is devoted to the fascinating world of design for kids. At Kidsmodern you can make new discoveries and buy products online. The products are accompanied by the portraits of young artists and designers, combined with stories surrounding the design classics of the twentieth century.
DESIGN FOR KIDS - YOUR INSPIRING SHOP WITH
THE FINEST STUFF FOR MODERN KIDS OF ALL AGES.

PATRICK CALELLO

Patrick Calello
 
PATRICK CALELLO
While studying Industrial Design at Carnegie Mellon University, Patrick Calello was challenged with the task of developing new consumer product concepts for the do-it-yourself wooden hobby industry.
Being a "car-guy", Calello immediately developed a novel toy car concept that could be fashioned out of wood. It was the fall of 1992 when the original concept was born for what would become Automoblox. The idea was to inspire creativity in children by allowing them to visualize and assemble cats of their own design. Calello believed thet the key to a clever and innovative toy car was to use modern automotive styling crafted out of wood - a reinvention of the classic wooden car.

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